‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of highly processed food items is an international crisis. Even though their use is particularly high in Western nations, constituting more than half the average diet in the UK and the US, for example, UPFs are displacing fresh food in diets on every continent.

In the latest development, a comprehensive global study on the dangers to well-being of UPFs was issued. It alerted that such foods are subjecting millions of people to persistent health issues, and called for urgent action. In a prior announcement, a global fund for children revealed that an increased count of kids around the world were suffering from obesity than too thin for the initial instance, as junk food overwhelms diets, with the steepest rises in low- and middle-income countries.

A leading public health expert, a scholar in the field of nourishment science at the University of São Paulo, and one of the review's authors, says that profit-driven corporations, not consumer preferences, are propelling the transformation in dietary behavior.

For parents, it can appear that the whole nutritional landscape is undermining them. “Sometimes it feels like we have zero control over what we are serving on our kid’s plate,” says one mother from South Asia. We spoke to her and four other parents from internationally on the increasing difficulties and irritations of ensuring a balanced nourishment in the time of manufactured foods.

The Situation in Nepal: A Constant Craving for Sweets

Raising a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I prepare meals at home as much as I can, but the moment my daughter leaves the house, she is encircled by brightly packaged snacks and sugar-laden liquids. She continually yearns for cookies, chocolates and bottled fruit beverages – products heavily marketed to children. Just one pizza commercial on TV is sufficient for her to ask, “Can we have pizza today?”

Even the educational setting perpetuates unhealthy habits. Her canteen serves sweetened fruit juice every Tuesday, which she eagerly awaits. She is given a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a chip shop right outside her school gate.

Some days it feels like the whole nutritional ecosystem is opposing parents who are simply trying to raise healthy children.

As someone working in the Nepal Non-Communicable Disease Alliance and heading a project called Promoting Healthy Foods in Schools, I understand this issue deeply. Yet even with my expertise, keeping my school-age girl healthy is incredibly difficult.

These constant encounters at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not simply about what kids pick; it is about a dietary structure that normalises and advocates for unhealthy eating.

And the statistics reflects exactly what households such as my own are facing. A comprehensive population report found that 69% of children between six and 23 months ate poor dietary items, and a substantial portion were already drinking sugary drinks.

These statistics resonate with what I see every day. Research conducted in the district where I live reported that 18.6% of schoolchildren were carrying excess weight and a smaller yet concerning fraction were suffering from obesity, figures strongly correlated with the rise in unhealthy snacking and increasingly inactive lifestyles. Another study showed that many youngsters of the country eat sweet snacks or manufactured savory snacks nearly every day, and this habitual eating is linked to high levels of oral health problems.

The country urgently needs stronger policies, healthier school environments and stricter marketing regulations. In the meantime, families will continue waging a constant war against processed items – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My circumstances is a bit unique as I was forced to relocate from an island in our chain of islands that was ravaged by a major hurricane last year. But it is also part of the harsh truth that is affecting parents in a area that is experiencing the very worst effects of environmental shifts.

“The situation definitely deteriorates if a storm or mountain explosion eliminates most of your vegetation.”

Even before the storm, as a dietary educator, I was deeply concerned about the rising expansion of fast food restaurants. Today, even local corner stores are complicit in the shift of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where fatty, briny, candied fast food, packed with synthetic components, is the preference.

But the scenario definitely worsens if a hurricane or volcanic eruption destroys most of your vegetation. Fresh, healthy food becomes rare and very expensive, so it is exceptionally hard to get your kids to eat right.

Despite having a stable employment I am shocked by food prices now and have often turned to selecting from items such as peas and beans and animal products when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-disaster coping strategies.

Also it is very easy when you are juggling a demanding job with parenting, and rushing around in the morning, to just give the children a couple of coins to buy snacks at school. Unfortunately, most campus food stalls only offer highly packaged treats and sweet fizzy drinks. The outcome of these difficulties, I fear, is an rise in the already epidemic rates of chronic conditions such as blood sugar disorders and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a international restaurant franchise stands prominently at the entrance of a commercial complex in a Kampala neighbourhood, tempting you to pass by without stopping at the quick service lane.

Many of the youngsters and guardians visiting the mall have never ventured outside the borders of Uganda. They certainly don’t know about the past financial depression that motivated the founder to start one of the first American international food chains. All they know is that the three letters represent all things sophisticated.

At each shopping center and every market, there is convenience meals for all budgets. As one of the pricier selections, the fried chicken chain is considered a treat. It is the place Kampala’s families go to celebrate birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for the holidays.

“Mother, do you know that some people pack takeaway for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from fried breakfasts to burgers.

It is Friday evening, and I am only {half-listening|

Todd Kelly
Todd Kelly

A seasoned gaming journalist with over a decade of experience covering online casinos and slot innovations across the UK.